Contests provide much more than just a prize at the end of the sweepstakes. Using contests as a viral marketing tool for your business can bring awareness to your brand, attention to your products and can create a frenzy of customers who are willingly spreading the word about your website, products, services or online niche.
All you have to do is come up with an idea for a contest prize. This prize doesn't need to be worth hundreds of dollars, though the more value your contest prize has, the more interest you will create for your customers! You can give away anything really; a promotional item such as a hat, a free subscription to your member site, a free copy of your ebook, some artwork, or a product bought at a discount from one of your affiliate sites.
It doesn't matter what you're giving away, people will flock to your website or store to have the opportunity to get something for free. Because free stuff doesn't come around every day! There's usually a catch. So when your visitors and customers understand that they can win your prize just for stopping by your site and following the short list of rules, they'll tell all their friends and you're suddenly getting massive traffic to your site.
A new software has just been released that makes this concept of viral marketing with contests an absolute breeze. Contest Burner is an amazing plugin that can be used on your website or Wordpress blog to help drive traffic using social media. Once you install the plugin, which is effortless, you can set up your contest and enter in the prizes. Contest Burner attaches itself to your Twitter and Facebook accounts and awards prizes when other people spread the word about your contest, using Twitter, Facebook, YouTube and other avenues.
If you know anything about Internet marketing and social media, you'll understand that this is huge! You can see it in action right on my blog where I'm running a contest to win a free, full-version PC game. It's very simple to earn points in the contest. All you have to do is tweet on Twitter, share on Facebook, comment on the blog, etc. Each of these tasks will earn you points, while at the same time, spreading the word about the blog and website brand. It's a win-win situation for any blogger, Internet marketing, website owner and all the customers they wish to introduce their products and services to.
The creator of this software really knew what he was doing. I'm amazed at the ease of functionality and how quickly the word spreads.
Feel free to come by, enter my contest for a free PC game, check out how Contest Burner operates and make the decision to change the way you do business by using viral marketing contests!
Thursday, November 18, 2010
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